Charley’s is a private company with shareholders totaling just under 170.
The shareholder register has evolved since 2012 and comprises the founders, Chris and Lynn Jahnke, a group of investors who each contributed $20,000 plus and more recently participants in the crowd source funding offer of late 2019. This required a minimum contribution of $150 and attracted 140 new investors.
The 2019 funding campaign raised funds sufficient for the next expansion stage of equipment purchasing, tree plantings and brand building with the aim of increased sales and profitability. Once profitable the Board will have the option to pay dividends to shareholders.
Becoming a shareholder
Shareholder enquiries are always welcome.
Beyond the current expansion, the five year business plan calls for investment to fund the construction of the Charley’s Chocolate Centre to enable expanded tourism, increased production facilities and a café.
Options for investment in this stage of the business are yet to be decided. Options may include another crowd source funding campaign or an issue to existing shareholders. Outside of any further campaign, the minimum investment is $20,000.
Shareholders receive various benefits.
- Shareholder updates by email, which are hopefully informative and entertaining
- An invitation to Charley’s Annual General Meeting and shareholder day at Mission Beach, Queensland
Depending on the level of investment, shareholders are eligible for purchase discounts and complementary Charley’s tours.